Technology

Using Customer Ethnography To Gain In-Dept Consumer Insights

Customer Ethnography.

Leading market research services firms and teams usually head to qualitative consumer research methods when the business or brand needs to analyze its customers’ experience, thoughts, feelings, and actions while they interact with them to build innovative solutions and customer experience strategies The researchers often conduct interviews, surveys, and FGD (Focus Group Discussion) to collect data for their qualitative research after the customers’ event […]

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Big data analytics trends in 2022 – ResearchFox

Tools trends and technology in big data

In recent years, big data analytics has grown from a modest murmur to a roar. The big data analytics industry is expected to reach $103 billion by 2023, according to Wikibon statistics. Artificial intelligence, machine learning, and natural language processing are just a few of the technologies that have emerged because of the practical use

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