FMCG & Retail

Consumer Research: Process, Scope, And Benefits For the FMCG industry

FMCG & Retail / /
Consumer Research for the FMCG industry

Why is Consumer Research Important for FMCG Companies? Consumer research is a type of market research that aims to understand the needs and desires of consumers. It is important for FMCG companies as it helps them develop products that are in demand by customers. Consumer research can be conducted through surveys, interviews, or focus groups. […]

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Product Testing Research: Types, Methods, and Applications

FMCG & Retail / /
Product Testing Research -ResearchFox

To every marketing and product development executive, the value of product testing research is often one of the most complicated issues of all time. This difficulty multiplies when the goals of product testing research are sometimes unclear and that the information, once gathered, is often not utilized at its best. Beginning with the importance of

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What is customer satisfaction and how to evaluate it?

FMCG & Retail / /
Customer satisfaction (CSAT).

Low customer satisfaction is equivalent to low brand loyalty and diminishing revenue. Customer retention needs a lot more than an amazing product or service. You will have to agree that customers value the experience they get around the product more than the actual product, or the attractive price. Every stage of the sales funnel plays

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