Consumer Research

What Primary Research Data Looks Like Today

What Primary Research Data Looks Like Today

Many organizations are not making the most of their essential information. The critical information that comes straightforwardly from your clients considers an additional genuine discussion with your crowd. The open doors of important information offer to consider a more grounded relationship with your clients, giving them a superior client experience and giving you the potential […]

What Primary Research Data Looks Like Today Read More »

2022 Indian shopping trends: How will your customers shop online?

2022 Indian shopping trends

While brick-and-mortar stores are progressively recovering in popularity, eCommerce continues to dominate. Consumers have grown accustomed to the eCommerce lifestyle in the last 12 months, according to reports. Here are a few Indian buying trends for 2022 that will help you predict how your clients will purchase online in the future. Overview of Online Retail

2022 Indian shopping trends: How will your customers shop online? Read More »

What is a Customer Journey Map and how to create it?

What is a Customer Journey Map and how to make it

It might be difficult to comprehend what customers are thinking. You believe you’ve taken into consideration their demands and requirements, yet new technologies, tastes, and purchasing trends develop. In 2021, roughly 70% of online buyers abandoned their carts, according to Baymard Institute. Why would a consumer spend hours adding items to their shopping basket just

What is a Customer Journey Map and how to create it? Read More »

Using Customer Ethnography To Gain In-Dept Consumer Insights

Customer Ethnography.

Leading market research services firms and teams usually head to qualitative consumer research methods when the business or brand needs to analyze its customers’ experience, thoughts, feelings, and actions while they interact with them to build innovative solutions and customer experience strategies The researchers often conduct interviews, surveys, and FGD (Focus Group Discussion) to collect data for their qualitative research after the customers’ event

Using Customer Ethnography To Gain In-Dept Consumer Insights Read More »