While brick-and-mortar stores are progressively recovering in popularity, eCommerce continues to dominate. Consumers have grown accustomed to the eCommerce lifestyle in the last 12 months, according to reports. Here are a few Indian buying trends for 2022 that will help you predict how your clients will purchase online in the future.
Overview of Online Retail market in 2022
According to the Economic Times, even though the whole retail market in India shrank by 5%, internet shopping increased by 25%. The following are the primary drivers of this expansion:
- Digital channels are being adopted more quickly.
- Competitive Pricing
- Return on investment (ROI) is a term used to describe how easy it is to
- Doorstep Delivery
- Product reviews
Aside from it, the growing use of digital platforms has helped in the democratization of eCommerce.
ResearchFox has mapped the top three things that should be kept in mind If you own an online store:
1. According to a Deloitte survey, 90% of consumers prefer a digitally enhanced purchasing experience.
When purchasing online, customers seek a seamless and integrated experience. You can improve their purchasing experience by providing –
- Customized exclusive discounts/ referral schemes/ loyalty programs
- Quick links to their favorite categories
- Transparency about the pricing and product information
- Easy Returns and cancellation policies
- Easy options for queries/complaints
- Simple sharing buttons on social media platforms
- Product Warranties
This aids customer retention as one build more valuable and personalized interactions with your customers.
2. Consumers are turning their attention away from electronics toward groceries, education, and health care.
The Indian internet retail sector is expected to grow threefold over the next five years, according to a survey by the Mobile Marketing Association (MMA) and media agency GroupM India. However, industries such as grocery, education, and health will drive this expansion.
eCommerce has always been popular for consumer electronic goods such as cell phones and laptops, as well as durable goods such as televisions and refrigerators. However, according to Jefferies, the e-retail market share for consumer electronics and durable goods is expected to fall to 30% in 2030 from 60% in 2020.
3. Sellers usually have a limited amount of time to make an impression on their customers
Consumers normally look at a product for a few seconds before deciding whether to buy it or not. So, to ensure that customers choose your product, you must make an impression on them via your online store.
You can optimize the customer experience by focusing on the following:
- Images of your products in high resolution
- Product descriptions that are SEO-friendly are short and to the point
- A clean and eye-catching website
- Proper Reviews section
- Proper internal linking
- Avoiding generic or misspelled product descriptions
In the same product category, a consumer has a thousand possibilities to pick from. Your internet store would have to stand out to prosper.
Conclusion:
Your aim as an online store owner should be to make the buyer feel understood. The Indian internet retail market is expected to grow significantly in the future years, making now an excellent moment to invest in expanding your online presence.
You’ll be able to attract customers in more ways than ever before, thanks to omnichannel digital marketing techniques and hyper-personalized customer service. In conclusion,
- Create digitally enhanced shopping experiences for your customers
- Focus more on sectors that are custom and can increase the customer activity
- Create a lasting impression on customers quickly
For more information visit https://www.researchfox.com/
